What Are the Main Benefits of Digital Marketing? | Hozaifah Digital Marketing India
Unlike most offline marketing efforts, digital marketing
allows marketers to see accurate results in real time. If you’ve ever put an
advert in a newspaper, you’ll know how difficult it is to estimate how many
people actually flipped to that page and paid attention to your ad. There’s no
surefire way to know if that ad was responsible for any sales at all.
On the other hand, with digital marketing, you can measure
the ROI of pretty much any aspect of your marketing efforts.
Here are some examples:
Website Traffic:
With digital marketing, you can see the exact number of
people who have viewed your website’s homepage in real time by using digital
analytics software like HubSpot. You can also see how many pages they visited,
what device they were using, and where they came from, amongst other digital
analytics data.
This intelligence helps you to prioritize which marketing
channels to spend more or less time on, based on the number of people those
channels are driving to your website. For example, if only 10% of your traffic
is coming from organic search, you know that you probably need to spend some
time on SEO to increase that percentage.
With offline marketing, it’s very difficult to tell how
people are interacting with your brand before they have an interaction with a
salesperson or make a purchase. With digital marketing, you can identify trends
and patterns in people’s behavior before they’ve reached the final stage in
their buyer’s journey, meaning you can make more informed decisions about how
to attract them to your website right at the top of the marketing funnel.
Content Performance and Lead
Generation:
Imagine you’ve created a product brochure and posted it
through people’s letterboxes -- that brochure is a form of content, albeit
offline. The problem is that you have no idea how many people opened your
brochure or how many people threw it straight into the trash.
Now imagine you had that brochure on your website instead.
You can measure exactly how many people viewed the page where it’s hosted, and
you can collect the contact details of those who download it by using forms.
Not only can you measure how many people are engaging with your content, but
you’re also generating qualified leads when people download it.
Attribution Modeling:
An effective digital marketing strategy combined with the
right tools and technologies allows you to trace all of your sales back to a
customer’s first digital touchpoint with your business. We call this
attribution modeling, and it allows you to identify trends in the way people
research and buy your product, helping you to make more informed decisions
about what parts of your marketing strategy deserve more attention, and what
parts of your sales cycle need refining.
Connecting the dots between marketing and sales is hugely important
-- according to Aberdeen Group, companies with strong sales and marketing
alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue
for companies with poor alignment. If you can improve your customer's’ journey
through the buying cycle by using digital technologies, then it’s likely to
reflect positively on your business’s bottom line.
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