What’s the Difference Between Digital Marketing and Inbound Marketing? | Hozaifah Digital Marketing India
On the surface, the two seem similar: Both occur primarily
online, and both focus on creating digital content for people to consume. So
what’s the difference?
The term ‘digital marketing’ doesn’t differentiate between
push and pull marketing tactics (or what we might now refer to as ‘inbound’ and
‘outbound’ methods). Both can still fall under the umbrella of digital
marketing.
Digital outbound tactics aim to put a marketing message
directly in front of as many people as possible in the online space --
regardless of whether it’s relevant or welcomed. For example, the garish banner
ads you see at the top of many websites try to push a product or promotion onto
people who aren’t necessarily ready to receive it.
On the other hand, marketers who employ digital inbound
tactics use online content to attract their target customers onto their
websites by providing assets that are helpful to them. One of the simplest yet
most powerful inbound digital marketing assets is a blog, which allows your
website to capitalize on the terms which your ideal customers are searching
for.
Ultimately, inbound marketing is a methodology that uses
digital marketing assets to attract, convert, close, and delight customers
online. Digital marketing, on the other hand, is simply an umbrella term to
describe online marketing tactics of any kind, regardless of whether they’re
considered inbound or outbound.
Does Digital Marketing Work for All
Businesses? B2B and B2C?
Digital marketing can work for any business in any industry.
Regardless of what your company sells, digital marketing still involves building
out buyer personas to identify your audience’s needs, and creating valuable
online content. However, that’s not to say that all businesses should implement
a digital marketing strategy in the same way.
For B2B:
If your company is B2B, your digital marketing efforts are
likely to be centered around online lead generation, with the end goal being
for someone to speak to a salesperson. For that reason, the role of your
marketing strategy is to attract and convert the highest quality leads for your
salespeople via your website and supporting digital channels.
Beyond your website, you’ll probably choose to focus your
efforts on business-focused channels like LinkedIn where your demographic is
spending their time online.
For B2C:
If your company is B2C, depending on the price point of your
products, it’s likely that the goal of your digital marketing efforts is to
attract people to your website and have them become customers without ever
needing to speak to a salesperson.
For that reason, you’re probably less likely to focus on
‘leads’ in their traditional sense, and more likely to focus on building an
accelerated buyer’s journey, from the moment someone lands on your website, to
the moment that they make a purchase. This will often mean your product features
in your content higher up in the marketing funnel than it might for a B2B
business, and you might need to use stronger calls-to-action (CTAs).
For B2C companies,
channels like Instagram and Pinterest can often be more valuable than
business-focused platforms LinkedIn.Home Appliances Repair Service Center in Delhi | | Home Appliances Repair Service Center in Yamunanagar | Home Appliances Repair Service Center in Lucknow | Home Appliances Repair Service Center in Kanpur | Home Appliances Repair Service Center in Ghaziabad | Home Appliances Repair Service Center in Agra | Home Appliances Repair Service Center in Meerut | Home Appliances Repair Service Center in Varanasi | Home Appliances Repair Service Center in Prayagraj | Home Appliances Repair Service Center in Aligarh | Home Appliances Repair Service Center in Moradabad | Home Appliances Repair Service Center in Saharanpur | Home Appliances Repair Service Center in Gorakhpur | Home Appliances Repair Service Center in Ayodhya | Home Appliances Repair Service Center in Bareilly | Home Appliances Repair Service Center in Jhansi | Home Appliances Repair Service Center in Muzaffarnagar | Home Appliances Repair Service Center in Mathura | Home Appliances Repair 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