What are the best free SEO resources online? | Hozaifah Digital Marketing India

Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, it is safe to say that we can all agree on one thing: SEO is a complex subject.

Sure, the basics of SEO aren’t difficult to grasp. The issue lies in the fact that there is no exact formula for achieving that coveted number one spot.

Everything we know is based on the small amount of guidance provided by Google, a good dose of speculation, a healthy amount of testing and the general consensus from the SEO community.With so much information about SEO available online, compounded by a fair amount of conflicting opinions, it can be difficult to know where to turn for the most accurate guidance.
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In this post, we share our pick of the best free SEO resources. These resources have been chosen for their accuracy, reliability and ease of understanding.

Understanding search engine optimization (SEO) best practices is vital for small business owners, self-employed people and marketing professionals. If you're new to the SEO game and don't want to invest in expensive courses or dubious certifications, check out these free resources. Once you understand the basics, it'll be easier to dive deeper into SEO and take your skills to the next level with tools like Google Analytics and AdWords.

Google:

It shouldn't come as a surprise that Google offers lots of free resources that make learning the SEO ropes accessible, even for beginners. This guide is a great starting point for professionals wanting to understand SEO specifically in the context of Google search engine searches.

LinkedIn Learning: 

While it's true that LinkedIn Learning costs money ($24.99 a month), you can opt for a free one-month trial, which is enough time to blast through quite a few SEO tutorials. Just remember to cancel your subscription when the month is up if you don't want to get charged. LinkedIn also owns the next resource on our list, Lynda.com, which is more comprehensive and less expensive, so if you're going to subscribe to one of the two beyond the trial period, choose the latter.

Lynda.com:

Lynda.com is a paid service ($19.99 per month) that offers new users a one-month free trial, but odds are once you get started, you'll want to continue the service, because it's the single best repository for quality video tutorials on the internet. On Lynda.com, you can learn everything from SEO basics to advanced Java, and beyond.

Moz:

Moz offers a comprehensive beginner's guides to SEO, complete with 10 accessible chapters intended to take you from the basics of how search engines work to understanding analytics and measuring success. The guide is completely free, but Moz also offers a subscription level with more features, called Moz Pro that gives users access to additional SEO and SEM resources.

Quick Sprout:

Quick Sprout is a tech marketing company that offers services to help business people assess the current SEO status of their websites and revise them so they can improve their ranking. In addition to these paid services, Quick Sprout University (the learning section of the company website) offers tons of free video resources and lessons that are ideal for SEO beginners.

Search Engine Land:

If you want a combination of basic SEO guidance and marketing prowess, check out The Periodic Table of SEO from Search Engine Land. This online publication has an active blog about specific platforms (including Google, Bing, and social media sites) as well as its own general SEO guide.

Udemy: 

Udemy is an excellent educational website for all types of online courses, including free SEO tutorials. There are paid as well as free classes on Udemy, but many of the free classes, including SEO Tutorial for Beginners are highly rated.

The Big Google:

What better place to find out what Google wants than from… well, Google? It therefore makes sense to kick off our list with the Big G themselves, as they have a number of resources available for keen SEOs.

For anyone new to SEO, you may be wondering why on earth you would need to look elsewhere for learning resources, when Google is surely the most reliable source. The trouble is that Google doesn’t give that much away. Google’s SEO Starter Guide is a great place to begin, as is their help center on.

Backlink:

If link-building is the absolute bane of your life, then Backlinko is for you. Run by link-building mastermind Brian Dean, he provides clear link-building strategies, advice and case studies to help you break through the inertia of building backlinks.
Utilizing a healthy combination of text and videos, the content is engaging and extremely useful. His suggestions are clever and make absolute sense but are not difficult to understand. You’ll come away wondering why on earth you didn’t think of it.

Quicksprout:

A great all-round resource for SEOs and marketers alike, Quicksprout is run by Neil Patel – certified online marketing wizard. His most handy learning resource to date is The Advanced Guide to SEO. Formatted as an infographic, it looks good, it’s detailed and it’s highly useful. What’s not to love!
Neil Patel is also a big advocate of longer form content, often posting articles in the 5000+ word range, diving into a subject head first and emerging with actionable points. These in-depth pieces can be particularly useful if you are looking for more information on a specific aspect of SEO.

Okay so it’s not completely “free” in that you do have to provide an email address to unlock the content. But trust me, it’s so worth it.

Best SEO blogs:

SEO is constantly changing and if you want to stay ahead of the game then you have to keep learning. This is why it is crucial to stay up to date on the latest updates and trends. Below we share our favorite blogs for staying tuned in to the strange inner workings of the SEO industry:

There are loads more authoritative blogs on the topic of SEO and if we were to provide an exhaustive list then we’d be here all day. And so would you. Knowing you’re a busy person, the above blogs are a useful place to start and you’ll soon work out your own favorites for staying up to date.
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